Legend has it that Sony once gathered a group of students – typical representatives of the target audience – to determine the color of a new player. Most of the focus group voted for bright case colors. As a thank you, the company offered each of the participants to take a player from the cart on their way out: most of them chose black.
The moral is this: data obtained through theoretical reasoning rather than in practice will be far from the truth.
How to collect feedback?
Post-purchase letter
Send the customer a week after the purchase a letter asking them to leave a review on the website or rate the quality of the work. In the letter, place a link to the product page where you can immediately write a comment. It will be great if the system automatically authorizes the user.
If you run a newsletter, ask subscribers periodically what they like about your business and what to change.
Comments on the product page
Develop a form for the survey yourself (by in-house programmer).
Use a form builder, such as livetools.uiparade.com. The visual editor will help you simply create the form you need. You can get the code in HTML and CSS.
Google Forms
A simple to use tool with which you can create a feedback form and integrate it into a website page. By doing more complex manipulations you can copy the source code and design the feedback fields in the style of the site.
In addition, the information that will be entered by users through such a form will be stored in a spreadsheet on your Google Drive, and you will receive notifications of new feedback by mail.
To embed the form on the site in its original form, select “Embed” from the “File” menu item. Copy the link to embed the form on the site. In this way we create the form using an iframe, so you can’t change the appearance using CSS.
To redesign the design in the style of the site, you need to get the source code, and then work with styles. To do this, select “View live form” in the editor.
In the window that opens, right-click anywhere on the form and select “View page code” (depending on your browser, the menu item may be called differently).
Reviews in social networks
Create a separate thread in the community where customers can leave feedback or ask a question.
If you sell tangible goods, a photo album of happy owners will be the best confirmation of the quality of your work.
Online mentions
Track mentions of your brand online with Google Alerts and respond promptly. A negative review left unchecked can damage your reputation well. Link to positive reviews on your website.