The moral is this: data obtained through theoretical reasoning rather than in practice will be far from the truth.

How to collect feedback?

Post-purchase letter

Send the customer a week after the purchase a letter asking them to leave a review on the website or rate the quality of the work. In the letter, place a link to the product page where you can immediately write a comment. It will be great if the system automatically authorizes the user.

If you run a newsletter, ask subscribers periodically what they like about your business and what to change.

Comments on the product page

Develop a form for the survey yourself (by in-house programmer).
Use a form builder, such as livetools.uiparade.com. The visual editor will help you simply create the form you need. You can get the code in HTML and CSS.

Google Forms

A simple to use tool with which you can create a feedback form and integrate it into a website page. By doing more complex manipulations you can copy the source code and design the feedback fields in the style of the site.
In addition, the information that will be entered by users through such a form will be stored in a spreadsheet on your Google Drive, and you will receive notifications of new feedback by mail.

To embed the form on the site in its original form, select “Embed” from the “File” menu item. Copy the link to embed the form on the site. In this way we create the form using an iframe, so you can’t change the appearance using CSS.

To redesign the design in the style of the site, you need to get the source code, and then work with styles. To do this, select “View live form” in the editor.

In the window that opens, right-click anywhere on the form and select “View page code” (depending on your browser, the menu item may be called differently).

Reviews in social networks

Create a separate thread in the community where customers can leave feedback or ask a question.

If you sell tangible goods, a photo album of happy owners will be the best confirmation of the quality of your work.

Online mentions

Track mentions of your brand online with Google Alerts and respond promptly. A negative review left unchecked can damage your reputation well. Link to positive reviews on your website.

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Multiple choice questions

Multiple-choice questions are the most popular survey type. They allow your respondents to choose one or more options from a list of answers that you define. They’re intuitive, easy to use in a variety of ways, help you get data that’s easy to analyze, and provide mutually exclusive options. Because the answer options are fixed, it’s easier for your respondents to complete the survey.

Perhaps most importantly, you’ll get structured survey responses that create clean data for analysis.

Rating scales

In rating scale questions (sometimes called ordinal questions), the question displays a scale of options from any range (0 to 100, 1 to 10, etc.). The respondent selects the number that most closely matches their answer.

Likert scales

Most likely, you’ve seen this type of question before. Likert scale questions are “do you agree or disagree” questions that you often see in surveys and are used to gauge respondents’ opinions and feelings.

Likert scale questions give respondents a range of options, for example, from “very likely” to “extremely likely.” This is why they work well to understand specific feedback. For example, employee surveys often use Likert scales to measure their opinions or attitudes on a number of topics.

Matrix questions

If you want to ask several questions in a row that have the same answer options, matrix questions are the best option. A series of Likert scale questions or a series of rating scale questions can work well as a matrix question. Matrix questions can simplify a lot of content, but it is important to use them carefully. Very large matrices, like the one below, can be confusing and difficult to read on mobile devices.

Drop-down questions

A drop-down question is an easy way to display a long list of answer choices without overwhelming respondents. You can use it to give them a scrolling list of answers to choose from.

Demographic questions

Use demographic survey questions if you are interested in collecting information about the respondent’s background or income level. When used correctly, these types of questions in a survey allow you to better understand your target audience. Demographic questions are powerful tools for segmenting your audience based on who they are and what they do, allowing you to dive even deeper into your data.

The post What are the different types of questions in a popular survey? appeared first on FreeSurveyCreator.

First of all, let’s get to know surveys, polls, and forms better before distinguishing between them:

Surveys

A survey is a form that contains a variety of questions to collect detailed data and feedback. From contact details to ratings and opinions, a survey can collect any information you want. Examples of surveys: customer satisfaction, employee engagement, website feedback, etc.

Polls

A polls is a shorter version of a form that contains only one question. It usually collects opinions or preferences about a specific subject, such as a person, topic, technology, event, etc. Respondents have to choose an option from the available list, and after submitting, the results of the survey are published where they can view the percentage of votes for each option. Polls are widely used during elections, market research, and to gauge general opinions from your favorite colors to the type of shoes you are most likely to buy.

Forms

A form, similar to a survey, contains many questions and is used to collect data – except for a single transaction. You can see forms used for purchase orders, event registrations, school enrollment, job applications, and more.

When do we use them?

Now that we know what forms, surveys, and polls are about, when exactly do we use them? Here’s when they come in handy:

Surveys

Surveys can be used for both relational and transactional cases. Gathering feedback is the main use case for surveys, as it’s an ideal tool to help companies get all kinds of feedback from customers. It helps academics to conduct thorough research for their papers, and it gives organizations the ability to monitor the pulse of employees in the workplace.

Polls

Polls are used when you need to know about just one interesting topic. They are purely relational in nature and are useful when you need to understand the thinking of the general public on certain narrow topics.

Forms

Forms are nothing more than transactions. Each form intends to perform a specific action that is required from its respondents, whether it’s registering for a marathon, creating an account on a website, or even ordering a pizza.

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